How to Disable Sponsored Suggestions and Ads in Mozilla Firefox?

Navigating Mozilla Firefox's "Suggest" Feature

The Mozilla Firefox browser, esteemed for its speed and privacy features, has introduced the “Suggest” functionality. This feature can occasionally display sponsored or suggested ads, contributing to the estimated 4,000 ads an individual encounters daily. While these suggestions might be useful for some, not everyone appreciates the influx of promotional content during their browsing sessions. If you find yourself wanting a more streamlined and ad-free browsing experience on Firefox, you’re in the right place. This guide will walk you through the steps to disable these sponsored suggestions and ads in Mozilla Firefox.

What is Mozilla Firefox’s “Suggest” Feature?

Mozilla Firefox stands tall among the pantheon of elite web browsers today. Renowned for its user-centric approach, Firefox has introduced the “Suggest” feature, mirroring the trend set by other leading browsers. At its core, the “Suggest” feature is designed to enhance your browsing experience by displaying sponsored or suggested ads tailored to your preferences. It does so by leveraging the city you are located in and examining your search keywords to offer more relevant suggestions.

Yet, while this feature facilitates quicker access to pertinent information and sites, it isn’t universally acclaimed. Some users may find the influx of suggestions to be more distracting than helpful. Understanding the potential concerns over privacy, Mozilla has gone on record to assure users that their privacy remains uncompromised when using the “Suggest” feature. Mozilla has firmly stated that they collaborate only with partners who adhere to their stringent privacy norms.

On updating to the newest version of the browser, Firefox takes a proactive approach by presenting users with a pop-up. This prompt provides users with the choice to either activate “contextual suggestions” or make alterations to their existing settings. For those who may have inadvertently permitted these features, there’s a reprieve. Firefox allows for easy disabling of any of its “Suggest” functionalities.

For users who prioritize a minimalistic browsing experience, free from the interruptions of Sponsored Suggestions or Ads, this risewindows article is your go-to guide, illuminating the path to disabling the “Suggest” feature on Mozilla Firefox.

How to Disable Sponsored Suggestions and Ads in Mozilla Firefox?

To disable the ads in Mozilla Firefox, do the following steps:-

Step 1. Firstly, open Mozilla Firefox.

Step 2. Now, go to the upper right corner of the browser and click the hamburger icon—select Settings from the menu.

Step 3. Then, click on Privacy & Security from the left sidebar.

Step 4. Next, scroll down to the “Address Bar” section and uncheck the box that reads “Contextual suggestions” and “Include occasional sponsored suggestions.”

That’s it. Now, you will have to close the Mozilla Firefox web browser on your computer and reopen it for the changes to take effect. When Firefox opens again, the sponsored suggestions and ads in Mozilla Firefox should be disabled.


The digital era brings with it an influx of advertisements and suggestions, making the user experience at times more cluttered. While Mozilla Firefox’s “Suggest” feature aims to enhance the browsing experience by offering tailored suggestions, it may not be well-received by all. Fortunately, Firefox values user choice, allowing for the easy disabling of its “Suggest” functionalities. By following the above steps, users can ensure a more streamlined, ad-free browsing experience on one of the world’s leading browsers.


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